John DeTitta - John DeTitta.com

DEEP THOUHGHTS?
I always had to work my life with the deep desire to do something simple, yet my mind kept pulling me to a different place. After experiencing the world of entertainment financing, I knew I could do something good for those with the creative talents. There is no doubt, as I mentioned times before, that I made a ton of mistakes along the way and I would be the first to admit my creativity is much stronger then my management skills.

Yet I continued, because I had a vision that was strong. Create a platform that would utilize existing revenue streams and allocate that revenue back to the arts.

SCENE TWO: NEXT MOVE CONTINUE OR STOP?
I sat alone at the late night greasy spoon finishing my fifth cup of coffee, trying to let the caffeine take me somewhere that my mind couldn't.

"NEVER GIVE UP!"
They were only words, yet they were the creed of every successful athlete, inventor, and entrepreneur.

What does that mean anyway? Are you supposed to never, ever give up? Or just never give up until the proper point? Is there a threshold of giving up that makes sense? When does never end? Is there a chance that whatever you are doing that you are not giving up on has to be adjusted so it might actually work?

WHEN DO YOU STOP?
Those words were affecting me and my current invention. I had created an internet based model that would allow creative projects to be financed through advertising impressions. The model had received a lot of press, and we had attached well known film producers, advertisers and corporations to it: the potential was endless.

I should have been celebrating with my friends and family, yet here I was alone looking deep inside of me, after losing it all and starting new again, altered by caffeine, trying to figure out the next move.

It was July of 2008. I had spent the last four years not learning from my mistakes, making the same ones over and over, trying to make things change that couldn't, pushing the envelope to the edge and balancing success on a toothpick.

It was at that moment that I finally understood what those words meant to me. No, I never quit, but I adjusted. I finally looked back at the mistakes and started to correct them. The model needed adjustment and no matter how determined I was to NEVER QUIT I wouldn't have gotten anywhere if I hadn't learned from my mistakes.

Over the next months I worked 18 hour days 7 days a week.

HowUdewin.com is a site that allows individuals to buy into creative projects without using their own money. They earn Fan Cash by surfing, referring, and purchasing everyday products in the store section from local and regional stores.

It recycles cash already been spent on shopping and allocates money already being generated from advertising and gives it back to the creative arts community. It's way to increase jobs in the arts without using tax dollars or investors. It simply provides a solution that puts the power back into the hands of the creative arts and those who create, and to the fan who decides what projects they would like to see funded.

It's a movement that empowers the arts, not replacing a system that works but providing an alternative solution for funding, distribution and creation of creative projects, benefiting artists, musicians, filmmakers and authors across the country.

People who have creative dreams can post a project at no charge and get financing from the members. It's really simple and effective and free for both the members and artists to join.

To effectively get the word out I created a documentary style feature length film that will provide the motivation, inspiration and education of the model and create a buzz and energy for the movement.

My goal is that I can provide the tools for the creative individual and hope for them so they NEVER GIVE UP their creative dreams!

John DeTitta